Work

See what better looks like.

Each example is a MoreLocal reimagining of a typical local-business website. They are demonstration projects, not client case studies with invented conversion rates.

Before

Typical salon brochure

After

Book

Booking-first service site

Concept Redesign

Viet Nails

Nail salon

A booking-first salon site with clear services, hours, and a path from search to appointment.

Problems identified

  • No obvious booking path on mobile
  • Services buried below decorative imagery
  • Weak local signals: hours, map, and NAP inconsistent

Improvements made

  • Clearer booking path above the fold
  • Structured service pages with prices and duration
  • Stronger local signals and AEO-ready FAQs
Open the live redesign →

Before

Generic contractor template

After

Book

Dispatch-ready local system

MoreLocal Reimagining

Summit Mechanical

HVAC contractor

An emergency-ready contractor site that makes calling, booking, and service-area coverage unmistakable.

Problems identified

  • Phone number competing with slider noise
  • Service area implied, never stated
  • No after-hours path for emergency heat or cooling

Improvements made

  • Persistent click-to-call and emergency path
  • Service-area architecture for each offering
  • Faster page architecture and mobile-first UX
Open the live redesign →

Before

Stock-photo clinic site

After

Book

Trust-first practice site

Concept Redesign

Oak Ridge Dental

Dentist

A calm clinical site that answers insurance, new-patient, and appointment questions before the phone rings.

Problems identified

  • Insurance and new-patient info hidden in PDFs
  • Team and trust signals below a carousel
  • Contact form with no scheduling alternative

Improvements made

  • Structured service pages for high-intent treatments
  • Clear new-patient and insurance answers
  • Online booking plus phone, without friction
Open the live redesign →

Before

Photo-heavy dead end

After

Book

Reservation-ready restaurant

MoreLocal Reimagining

Copper & Salt

Restaurant

A restaurant site built for reservations, menus, and the questions maps and answer engines actually ask.

Problems identified

  • Menu as a flattened image, unreadable to machines
  • Hours conflicting with Google Business Profile
  • Reservation CTA lost in photography

Improvements made

  • Structured menu and hours in HTML
  • Reservation path that works on a phone
  • AEO-ready answers for cuisine, location, and parking
Open the live redesign →

Your next customer is already looking.

Make sure they find you, trust you, and have an easy way to become a customer.

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